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When separate tools for sales, operations, and finance don't share data, someone ends up doing the sharing by hand.
Most businesses don't run on one system - they run on several, bought at different times for different reasons. When those systems can't share data, a person becomes the integration layer, copying numbers from one screen to another.
That person is also the weakest part of the chain, and not through any fault of theirs: manual transcription has an error rate, it happens on a delay, and it stops entirely when they are ill. The numbers everyone downstream is trusting were typed twice.
The systems you already own start exchanging data directly, and the person who was doing that by hand gets their week back — without replacing any of the tools that are working.
Existing systems keep doing what they already do well; the manual copying between them is replaced with a direct integration.
Integration cost is set almost entirely by what the systems will let you do, not by how much data there is. This is the first thing we check and it is usually answerable in a day or two.
The technical work is the smaller half. The harder question is which system owns each fact: if the CRM and the accounting package disagree about a customer's address, one of them has to win, and that is a business decision rather than an engineering one.
We work that out explicitly, field by field for the fields that matter, and write it down. Integrations that skip this step deliver a synchronisation loop where two systems overwrite each other forever, which is worse than the manual copying it replaced.
We scope, design, build, test and maintain software for the operations off-the-shelf products never quite fit — then stay on to support it after launch.
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